Quality, Connections, Independence

Our 550 local market leaders in over 70 countries stand stronger together as LeadingRE – with powerful connections and exclusive access to strategic, performance-driven programs. LeadingRE is a community defined by the brightest minds. Excellence in innovation and design. Programs that drive sales associate success and new business opportunities. A shared commitment to quality and a passion for giving back to the communities we serve. Quality Connections Independence — if these values resonate with you, we invite you to learn more about LeadingRE.

Leading with Sales Associate Success

Leading with Innovation

LeadingRE brings you better ways to engage clients and prospects, capture and convert more leads, and automate business processes. Our curated collection of business solutions helps our members achieve efficiencies and grow business. Education on technology and marketing trends keeps our members on the leading edge, and our exacting standards for online marketing inspire award-winning websites.

Leading with Design

Good design combines form and function – whether applied to office space or marketing collateral.

From creative advertising to engaging social media, effective marketing captivates and communicates, and LeadingRE members deliver. We complement their efforts with an extensive library of materials that help them tell the story of their global community. For members specializing in the high-end, our luxury marketing division, Luxury Portfolio International®, takes affluent home marketing to the next level with strategic offerings that reach high-net-worth consumers.

When it comes to offices, no two LeadingRE spaces look the same, but what our 4,900 offices have in common is an authenticity that reflects the local community and an aesthetic that balances design and utility. Whether a repurposed historical building or a new state-of-the-art facility, our members succeed in creating inviting spaces that welcome staff, sales associates and clients.


Resources and tools that help our members thrive


Our member intranet gives you easy access to all things LeadingRE, from referral promotion materials to marketing templates to the latest member news.

Commercial Real Estate

With 200+ member firms in over 20 countries engaged in the commercial space, our network extends to the commercial arena, with support and opportunities for commercial specialists.

Corporate Relocation

RELO Direct®, our full-service relocation management company, works with an impressive roster of corporate clients around the world. Members partner with RELO Direct® to build new business and benefit from corporate leads.

Development Marketing

Destinations by LeadingRE is our strategic international project marketing program. Engage Destinations to maximize value for developments you represent and extend your services by introducing clients to prime developments.


Members have entrée to our exclusive events, from our flagship Conference Week and our premier Global Symposium, to the more intimate Mid-Year Forums or APAC Forum or targeted brainstorming and networking groups.

Featured Property Program

The LeadingRE Featured Property Program brings exposure to exceptional listings, with enhanced coverage on LeadingRE.com, exclusive advertising opportunities, a guided video tour and promotion on social media channels.


Over 250 courses are available any time, any place in our online learning platform. Specialized paths for different roles and experience levels offer individualized learning focused on skills, productivity and professional satisfaction.

Luxury Portfolio International®

Luxury Portfolio International® (LPI) is available to members with significant luxury market share and a commitment to the high-end. LPI offers powerful listing presentation and marketing tools and the ability to target high-net-worth buyers worldwide.

MAESTRO Leadership

When it comes to building your team, nothing compares to MAESTRO. This hands-on, highly-interactive program focuses on the pillars of great real estate leadership. It’s a whole new way to develop up-and-coming managers – and hone your own skills.

Marketing Toolbox On-Demand

With presentation tools, ad templates, videos, social media graphics and more, professionally-designed materials make it easy to promote your global reach and market strength, helping you compete against any brand—whether a local firm or franchise.

Marketing to Community Heroes*

Our LeadingRE Heroes program can help you attract new business with targeted marketing and special benefits like a cash rebate and specialized services for community heroes, including first responders, military personnel and teachers. U.S. only

Referral Network

You can assist clients worldwide, thanks to LeadingRE’s industry-leading referral network. With over 24,000 client introductions each year and an unmatched conversion rate of over 50%, LeadingRE is an incredible source of cross-market business.


With technology developing at a record pace, LeadingRE helps keep you ahead of the curve. Our Solutions Group brings carefully-selected resources for a wide variety of business needs. Our relationship with Moderne Ventures, an early-stage venture fund, gives you first access to companies innovating in the real estate space. Solutions include modern CRMs, innovative websites and apps, lead generation and management, marketing automation, and more.

Webinars & Videos

Our popular webinar and video series feature strategic advisors and speakers who help you stay on top of industry trends—including webinars that offer research-based analysis of competitive models and our Global Economic Insights and Risky Business videos. At a time when remote learning is more vital than ever, these webinars are a lifeline for members around the world.

A Global Network Beyond Compare

Thank you for your interest in LeadingRE

If you are the broker of a market-leading independent, locally branded firm that is not affiliated with a franchise and would like to be considered for membership in LeadingRE, please complete the Membership Inquiry form.